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Localize your Web Content and Increase Conversion Rates

Do you get traffic from all over the world? LocationData IP Intelligence will help you know your visitor’s location so you can display the right content, products and offerings, all in the visitors language.

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The Power of Localized Content

Do you get traffic from all over the world? LocationData IP Intelligence will help you know your visitor’s location so you can display the right content, products and offerings, all in the visitors language.

The key to a successful website is presenting the most relevant content to every single visitor. When you do, bounce rates drop and conversions soar.

Since you don’t actually meet your visitors and they come from all over the world through advertising, paid search, organic search, social media and more, LocationData IP Intelligence will help you mine a wealth of information about your visitors.

Click Here to see a list of all the Data fields included.

Localize Your Advertising and Web Content

Knowing where customers are coming from when they come to your Website allows you to decide how to interact with them. You can customize your Website content, language, currency, products and promotions – making sure your site is completely relevant to each customer. You can decide what ads to show, improving click-through rates and reducing wasted impressions.

LocationData IP Includes:

  • Continent and country
  • Region, state and city
  • Defined Market Area (DMA) and Metropolitan Statistical Area (MSA)
  • Area code and postal code
  • Time zone and latitude/longitude
  • Continent and country
  • Connection speed and type
  • Carrier/Internet service provider
  • Organization
  • Industry
  • Time zone and latitude/longitude
  • Home versus business
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Know more about your potential Customers

Visitors to your website can come from all over the world. Using cookies can help you get to know your customer –however – about half the people don’t accept them or delete them for privacy issues. With LocationData’s IP Intelligence geo-location technology you can quickly determine a Web visitor’s real-world location – from country level down to a city, by identifying the Internet protocol (IP) domain of origin. There’s no need to ask for further information or store cookies in their browsers.

Personalize your Website

You wouldn’t try and sell a Los Angeles Dodger hat to a Chicago Cub’s fan. How about selling a winter coat to someone from Arizona? Most websites typically have offered the same items to everyone, everywhere – in the same language and currency. That’s because there’s been no effective way to conduct e-commerce that is specifically targeted to users in different geographical locations. LocationData IP Intelligence can tell you WHERE your online customers are as soon as they visit your site.

Benefits

  • Enhance each Web user’s experience by providing relevant localized information, such as news, weather, and events.
  • Enable personalization for unregistered or non-cookie users – the vast majority of Web traffic.
  • Speak to users in their own language and increase site stickiness from the moment they enter your site.
  • Boost critical metrics such as time on-site click-through rates to drive higher advertising revenues.
  • Respect privacy by pinpointing the Web visitor’s location without the use of cookies, registration information or click-stream data.
  • Adhere to national laws limiting the distribution and availability of restricted content.
  • Track campaign effectiveness by analyzing geographic results.
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Reduce Risk and Prevent Online Fraud

Using LocationData IP Intelligence helps you to understand geographical and network information related to the user’s IP address. With geolocation data, business rules become more precise and accurate, which will help you to Prevent fraud, mitigate risk, and reduce bad transactions.

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Fraud Protection

Use LocationData IP Intelligence for Fraud Protection. Online fraud is growing and online businesses are only successful when their users are confident that the site or service is safe and secure. LocationData’s accurate and reliable IP Intelligence information helps break down anonymity barriers to identify potential sources of fraud and protect the online channel. LocationData can help you by adding another layer of protection to verify and validate user location.

Using LocationData IP Intelligence helps you to understand geographical and network information related to the user’s IP address. With geolocation data, business rules become more precise and accurate, which will help you to Prevent fraud, mitigate risk, reduce false transactions, and support fraud chargeback management.

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Use LocationData IP Intelligence to:

  • Detect Credit Card Fraud
  • Identify Gaming Fraud
  • Improve authentication security
  • User authentication
  • Click fraud detection/prevention
  • Fraudulent transaction detection/prevention
  • Know who’s hiding behind a proxy
  • Gaming compliance

Keep your Site and Company Compliant

The first step to understanding risk is to understand where customers are when they access your site. LocationData IP Intelligence will help you know your visitors, comply with laws and regulations, and protect your legal position.

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Online Compliance

Whether you are advertising online or offering regulated services, LocationData IP Intelligence will help you stay in compliance.

LocationData IP Intelligence will help you verify your visitors location and allow you to:

Comply with Federal Regulations (OFAC)
(OFAC) The US Treasury Department’s Office of Foreign Assets Control has restrictions regarding doing business with certain countries, individuals, and organizations. With world wide Internet access, this can be difficult to comply with. LocationData IP Intelligence can help verify the location of those visiting your website.

Comply with Online Gaming Regulations
There are strict laws that are aggressively enforced in regards to online gaming. Gaming companies are required to demonstrate geographical compliance. LocationData IP Intelligence verifies the location of players and puts you in control.

Comply with Online Advertising Laws
Different states and countries have different laws and regulations to determine how you can advertise and promote certain products. With LocationData IP Intelligence you can see where and at what local time a visitor is accessing your site.

Comply with Use of Digital Media Regulations
There are generally restrictions regarding streaming media to different countries and regions. There are often blackout requirements that need to be adhered to. LocationData IP Intelligence can alert you to users in restricted areas.

Anonymizer Detection
LocationData IP Intelligence detects and tests millions of anonymizer proxies from around the world. We also alert you to suspicious connections through satellite or mobile wireless connections.

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Manage and Control Distribution of Online Content

LocationData IP Intelligence can help you control and manage distribution of online content-be it digital music, movies, or software. LocationData IP Intelligence technology allows organizations to effectively manage the distribution of your online content.

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Manage Digital Rights

LocationData IP Intelligence can help you control and manage distribution of online content—be it digital music, movies, or software. LocationData IP Intelligence technology allows organizations to effectively manage the distribution of online content, ensuring that licensing and copyright agreements are adhered to and that digital assets are protected against online piracy.

Many companies have contractual obligations to their content providers to restrict access to content to only certain territories. LocationData IP Intelligence helps you answer the question, how do we have confidence in knowing who is accessing our data and where they’re accessing it from.

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Crucial Factor for Targeted Advertising

Knowing something as simple as a website visitor’s location is a crucial factor for successful targeted advertising. LocationData’s IP Intelligence technology allows businesses to know information about website visitors and deliver personally relevant content and ads.

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Targeted Advertising

Knowing something as simple as a website visitor’s location is a crucial factor for successful targeted advertising. LocationData’s IP Intelligence technology allows businesses to know information about website visitors and deliver personally relevant content and ads. Using LocationData IP Intelligence to segment your audience will increase the relevance and response rates of online advertising.

Customers are increasingly demanding enhanced online campaigns to reduce wasted impressions, increase click-through rates, and improve message reach by delivering relevant ads to specific audiences. LocationData IP Intelligence will help you accomplish this as well as assist in delivering better management of digital media and digital rights.

  • Increase ROI by delivering targeted geographic ads
  • Deliver targeted ads to specific audiences while reducing wasted impressions and increasing click through rates
  • Deliver digital media based upon user’s connection speed
  • Increase click through rates and response rates with geotargeted ads
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Enhanced Online Analytics Applications

LocationData IP Intelligence is the perfect complement to online analytics applications. LocationData IP Intelligence provides information about online users based on their IP addresses including country-, region-, and city, zip and postal code information.

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Enhanced Analytics

LocationData IP Intelligence is the perfect complement to online analytics applications. LocationData IP Intelligence provides information about online users based on their IP addresses including country, region, city, zip, postal code information, connection speed, Internet Service Provider (ISP), demographics, and much more. This data provides additional insight allowing clients to uncover consumer attributes and behavior. By leveraging geographical and other IP data within analytics programs, companies can gain deeper insight into customer behavior.

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